Roof AI
AI chat and follow-up for brokerage websites — captures, qualifies, and nurtures leads with MLS answers.
Brokerages and teams with real website traffic that want an AI front door that qualifies leads and books showing requests.
Deep real estate knowledge: MLS look-up, neighborhood and school answers out of the box
No voice — chat and email only
What it does
- Site-wide AI chat widget trained on local real estate, not a generic chatbot
- Live property look-up by address or MLS; answers price, features, open house, and listing questions
- Qualifies by intent (buyer/seller/renter), financing signals, timeline, representation status, and showing preferences
- Captures showing requests with the key details up front
- Automated lead follow-up sequences and high-intent escalations re-engage leads after the first conversation
- Smart listing recommendations during the conversation based on preferences and behavior
- Sends leads to your CRM or custom routing logic; instant email lead notifications
- Reporting dashboard with lead engagement analytics and a weekly email summary
- Mortgage module: captures and qualifies mortgage leads and routes them to the right lender
Pros and cons
Pros
- Deep real estate knowledge: MLS look-up, neighborhood and school answers out of the box
- Name-brand brokerage customers (Edina Realty, Baird & Warner, BHHS Florida Network) with published ROI claims
- Follow-up and nurture built in, not just chat
- Free tier for testing
Cons
- No voice — chat and email only
- Follow-up emails go out from a @roof.ai domain, not your own
- Brokerage-scale pricing; steep for a solo agent
- Dollar pricing wasn't displayed on the public pricing page at the Oct 2026 check — confirm before budgeting
Pricing details
Pricing per a Sep 2026 third-party audit of first-party pages: free tier (up to 5 captured leads/mo); Core $349/mo ($299/mo equivalent on quarterly billing); Intelligence $749/mo ($599 quarterly); no setup fee. The vendor's public pricing page did not display dollar figures at the Oct 2026 check — confirm current pricing with Roof AI; treat as tentative. Verified Oct 2026.
Every figure on this page was checked against roofai.com or the source named above on Oct 19, 2026. Prices change — confirm with the vendor before you buy. Our methodology
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